Krispy Kreme: St. Patrick's Day

Krispy Kreme: St. Patrick’s Day

Credits:
Agency: FleishmanHillard
Client: Krispy Kreme
Creative Direction: Mike Maurer
Art Direction: Patrick Milford
Project Management: Gabriella Baiamonte

To celebrate St. Patrick’s Day, Krispy Kreme turned its signature Original Glazed doughnut green for a limited-time run, transforming it into the “O’riginal Glazed.” The seasonal promotion ran March 15–17, 2019, and was paired with a high-impact giveaway: the Golden Dozen Pass, awarding lucky guests a dozen free doughnuts every month for a year.

This campaign blended playful product innovation with a sweepstakes mechanic to drive in-store traffic and social buzz. The visual identity leaned into traditional St. Patrick’s Day imagery while keeping the brand’s classic appeal intact. My role included pitch deck creation, print/web/social asset development, photographic direction, animation, and other creative tasks.